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Cannabis became legal in Massachusetts in 2016, with the first sales beginning two years later. The state has announced that sales have surpassed $4 billion. That has made 4/20 Day popular throughout the state, involving retailers, dispensaries, cannabis aficionados and the everyday user.

As cannabis and its many products become more mainstream within the changing culture, children and teens are exposed to more, whether through social media, influencers or the internet in general. Effective drug education can help children and teens understand cannabis, and parents and educators can have a positive impact on their lives.

Findings from an International Cannabis Policy Study found that emerging adults in Massachusetts (ages 16-20) were the most likely to have never used cannabis. Individuals ages 21-25 were the most frequent daily users, and those ages 26-35 also reported high frequent use.

Marcel Gemme

Youth cannabis use has dropped since legalization

A Youth Health Survey from 2021 found that marijuana use decreased dramatically for high school students in 2021. About 30% had used marijuana over 30 days in 2019, but that declined to 17% in 2021. Perhaps a testament to effective drug education while legalization was occurring.

How to talk to kids about drugs, alcohol

For parents and educators, when speaking about cannabis, alcohol and other drugs, keep the conversation age-appropriate. Speaking with a 5-year-old is much different than speaking with a teenager. Use language and examples a child or teen would understand. Teach them about the dangers and what to avoid.

Put yourself in your kid’s shoes. This can be especially important for teenagers, as they face different social pressures and situations at school or through social media. Make a point of understanding what they’re up against.

When speaking to them about cannabis, stay calm and relaxed, stay positive, don’t lecture and be clear and concise about rules and boundaries. The conversation goes both ways: ask questions, answer their questions and find out what they know about cannabis.

Most importantly, it’s OK to set rules, guidelines and expectations, and to create rules together as a family or class. Parents and educators can be clear about the consequences without using scare tactics or lecturing; clearly state what you expect regarding cannabis use.

Keep conversation going

Choose informal times to have conversations about cannabis, and do not make a big thing about it. Yet, continue talking to them as they grow older, and let them know you are always there for them.    

Finally, speak to them about peer pressure. Discuss with them about having an exit plan when they’ re offered marijuana. Peer pressure is powerful among youth, and having a plan to avoid drug use helps children and students make better choices.

Ultimately, it is about helping them make good choices as they age. Educators and parents can positively impact the choices of children and students.

Marcel Gemme is founder ofSUPE and has been helping people struggling with substance use for more than 20 years. His work focuses on a threefold approach: education, prevention, and rehabilitation.

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